Debunking the Myth that Latino Parents Don't Care about Education!

By Quetzal Mama • April 14, 2014

Debunking the Myth:

Latino Parents Don't Care
about Education!

Copyright 2014 Roxanne Ocampo


Last month I presented at the 2014 Shmoop Intersect Conference at Mack Sennett Studios in Los Angeles.  When the awesome folks at Shmoop asked if I would be willing to lead a panel discussion on “How to Get Minority Students into College”  . . . my eyebrows raised and without hesitation I said yes.  Heck yes.  I knew the audience would be administrators, teachers, and techies from Los Angeles County school districts, as well as other influential folks.  Sure enough – sitting in the front row during my presentation was Ellen Siminoff – CEO of Shmoop and one of the founding executives (Senior Vice President) of Yahoo.

You see, these public discussions are the rare and precious moments I get to share my authentic and uncensored perspective regarding college admissions for Latino students.  It’s my opportunity to debunk what I know is out there:  Latino parents don’t care, our kids don’t care, and therefore, we (and our culture at large) are flawed.  I seize these moments because I know other reputable and respected individuals are using their mediums to share their theories regarding the lack of minorities in college.  Therefore, I take full advantage of any opportunity to present in a high profile medium to share my message – my truth, about getting our students into college.  It is these types of opportunities that drive my work, and keep me focused on my agenda.  It’s my chance to break down some of the myths out there – myths that impact how educators, administrators, and policy makers view our children.

I enthusiastically began with the stereotype I hear most often, “Latino parents don’t value education.”  Before I even begin speaking, I display a powerful image of a group of Quetzal Mamas.  I point out that the moms in the photo have on average a 3rd grade education, are mostly non-English speakers, and no one in their family has attended college.  I also point out that all of these moms spent their Saturdays and Sundays driving their students to my workshops and coaching sessions, and that every one of their children is now attending a selective college.  I throw in that their kids graduated top of their respective classes, with impressive SAT and AP exam scores.  Icing on the cake: their students are now attending and thriving at selective universities like Duke University and UC Berkeley.  And, none of the students I’ve coached through the years has dropped out of college.  Not one.

Next, I strategically move to the results from a 2010 Nielsen Poll1 that confirms, “Hispanics value higher education more than Americans as a whole.”  The slide illustrates that 87% of US Latinos said a college education is extremely or very important compared with 78 % of overall U.S. population.  And, 94% of Hispanic parents expected their kids to go to college.  If you quickly glance around the room at this particular moment, you will see some pleasantly surprised folks.

Then, I display a sobering contrast:  the 2010 Federal Census.  This slide illustrates theCollege Graduate by Race & Hispanic Origin.”  This slide starkly presents the harsh reality that only 12.9% of Hispanic males and 14.9% of Hispanic females. (10.6% for Mexican-Americans) hold a college degree.  The pleasant faces quickly turn to bewilderment, with a bit of uncomfortable shifting in chairs.

I strategically present the “before” and “after” comparisons to illustrate my point.  I ask the audience to consider what factors might explain the huge contrast between the college expectations of Latino parents and the subsequent statistics?  I then begin to break it down, methodically, to illustrate the complex system of events that directly impact the outcome.  I explain how research overwhelmingly confirms that students attending under-resourced, low Socio-Economic Status (SES) schools do not receive the types of preparation for college that their affluent, predominantly white, counterparts receive.  So, to start out, the playing field is not level.  However, our American principle of “meritocracy” blames our students for failing to succeed academically, even though they are situated in environments that are detrimental to their academic success.  My hope is that they understand it would be naïve and simplistic to expect that any student could perform competitively on SAT/ACT or AP exams when their schools do not have an AP program and/or SAT preparation program.

Next, I point to how research also reveals that high school intervention programs are only modestly impactful as they reach our students too late in the game.  Furthermore, due to bans on racial preference at the State and Federal level, these high school intervention resources are no longer targeted or tailored for Latino students.  It’s now a “one-size-fits-all” model that – in theory – should work.  According to researchers Caroline Hoxby (Stanford University) and Christopher Avery (Harvard University), many of the intervention programs focus on a “cheerleading” model, versus supplying the technical and timely information our students need: “. . . the typical program focuses on motivating students merely to attend college.”

I refer to a compelling study just released by USC:  “An analysis of college enrollment data reveals that Latino high school graduates are more likely to attend California community colleges than their white, Asian, and African American counterparts.” This study by Dr. Lindsey Malcom-Piqueux of George Washington University finds that even in California’s high performing high schools, our students are not being groomed for four year colleges:


“. . . an in-depth examination of pathways from California high schools to the state’s public higher education institutions reveals that even Latinos who graduate from the state’s top-performing high schools (that is, those who rank in the top 10 percent of Academic Performance Index, or API, scores) are significantly more likely to enroll in a community colleges than their Asian, white, and African American counterparts.”

When asked about the factors that have led to this interesting fact, Dr. Malcom-Piqueux says:  "We know that tracking is real. We know that differential expectations for academic performance based on things like race and class are real."

Finally, I point to the antisocial messaging our children are exposed to on a daily basis – whether in the classroom or in the media.  The message is that our Latino students are just not that bright, and therefore we should focus our attention on Career Technical Education.  Likewise, when our Latino students fail to pursue or obtain a college degree, it is their own fault (or their parents).  To emphasize my point about antisocial messaging, I show a slide with the quote:

"I feel that they don't have the drive.”

I explain that the quote was from a secondary counselor, hired as an intervention expert specifically to help Latino high school students.  I add that the quote was not from the 1960’s, nor from a rural town in a non-progressive state.  The quote was from a January 6, 2014 interview on Southern California Public Radio1.  What high school?  South Pasadena High School in South Pasadena Unified School District.  If these types of opinions, assumptions, and attitudes inform secondary counselor’s perspective concerning Latino students, our students are already at a deficit.

So let’s digest this for a moment.  Many of our Latino students are situated at under-resourced schools.  For students who are fortunate enough to attend a high school with an intervention program, their odds are not significantly improved.  The intervention programs aimed at helping them navigate the college admissions process take place too late in the game, are not culturally-relevant, and tend to be a “one-size-fits-all,” cheerleading approach.  Because of these deficiencies, our students will then turn to family members and peers (not typically qualified sources) for their college guidance.  Even for the students who attend highly resourced high schools, they are still being pushed to the trades or community college. The final factor near the tail-end of the college pathway is financial aid.  Unfortunately, research shows our students are not receiving adequate (or relevant) information in a timely or effective manner.  Add to this the antisocial messaging our children are frequently exposed.  It is not a surprise then, that the community college (or no college) is the unfortunate outcome.  It is also not surprising that many of our students get lost in the process and fail to realize their academic potential.

Knowing the obstacles our kids are up against –the prevailing negative attitudes, institutionalized practices, and lack of resources, what should we do?  I don’t pretend to have all the answers, and I don’t presume to tell parents or educators what to do.  However, I work from a strengths-based perspective, looking for solutions and ways to mitigate this complex situation.  I refuse to accept our current, limited options.  I’m of the mindset that we can do more.

Do we ignore the glaring facts and hope and optimistically pray for a better tomorrow?  Do we remove our children from the K-12 system altogether and home school?  Do we concede defeat as victims and deny our children’s rightful place in higher education?  I don’t believe these options are reasonable or viable solutions.

For starters, let’s not ignore reality.  We should acknowledge the facts, forces, and institutions that may be barriers to our children’s pathway to college.  We should acknowledge them to the extent we know what we’re up against, so we may respond and adapt.  Second, let’s not concede defeat.  We are not victims, and our children will not be victims.  We are still learning how to navigate this system, and we need to give ourselves some credit.

Fortunately, my perspective is positively skewed because of the parents I am honored to know and work with.   I have the great honor to work with statistical outliers in our communities.  These are the parents who have adapted successful strategies so that their children can and do go to college.  These outliers figured out how to work the system.  We can learn from them!  Let me share what some of them are doing.

First, they are not relying exclusively on teachers, the school district, secondary counselors or intervention programs.  They have taken advantage of these resources, but realized this would not resolve 100% of their academic or college admissions issues.  Second, they sought alternate resources anywhere they could find them.  They got free books on the college admissions process from the public library.  In fact, the Stockton Public Library has copies of my book, for free!  In addition, there are free or low-cost SAT and ACT preparation resources online.  For example, www.shmoop.com has free and reasonably priced tools (we are talking in the $20 range!) for the AP exams and SAT/ACT exams.  Third, they networked with other parents, attended workshops, and got their kids to do much of the work.  Finally, they asked people for help.  I know it’s not easy, but you will be surprised there are many individuals in your K-12, local community college, non-profit organizations, etc., who truly wish to help students and parents.

            Will we solve our educational inequities any time soon?  I don’t believe so.  However, I wrote this article so that we could examine some of the complex forces that rarely surface in discussions regarding “meritocracy.”  It is my belief that as parents mobilize, as we utilize social media, and as we become more informed of our rights as stakeholders in the K-20 system, we will be closer to developing long-term solutions to help our students reach their academic potential.  Si se puede.  –Quetzal Mama

1The Associated Press-Univision Poll (Conducted by NORC at the University of Chicago).  Interview dates: March 11 – June 3, 2010; Interviews: 1,521 Hispanic adults; Margin of error: +/- 3.5 percentage points at the 95% confidence level
3Addressing Latino Outcomes at California’s Hispanic-Serving InstitutionsLatina and Latino High School Graduates are Disproportionately Enrolled in Community Colleges: USC http://trpi.uscmediacurator.com/cc-enrollment/